Client: Tadarab (E-Learning Platform)
Role: Marketing Manager
Objective: Maximize Q4 sales through data-driven digital marketing strategies, with a focus on Black Friday promotions.
Project Background
Tadarab, a leading e-learning platform, was facing:
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Declining sales performance.
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Lack of structured marketing and sales strategy.
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Poor creative assets and weak brand presentation.
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Limited market research and consumer insights.
The mission was clear — turn around sales performance before year-end and capitalize on the Black Friday opportunity.
Challenges Identified
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📉 Weak sales performance & stagnating revenue.
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❌ No structured strategy for marketing or sales.
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🖼 Poor creative quality and brand identity.
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🔍 Lack of audience insights & market research.
Strategy & Execution
To overcome these hurdles, a comprehensive marketing strategy was developed, built on four key pillars:
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Market Research
Conducted in-depth market analysis to uncover audience behavior, needs, and industry trends. -
Creative Campaign
Designed a targeted, time-sensitive Black Friday campaign with high-quality creatives and engaging video content. -
Performance Marketing
Launched optimized PPC and Meta Ads campaigns, focusing on non-branded traffic to expand market reach. -
Website Optimization
Improved website SEO structure to boost organic visibility and attract high-quality traffic.
Results Achieved
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🚀 Sales Growth: +45% increase in sales value vs. previous quarter.
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💰 PPC Campaigns: +18% sales growth & +21% conversion rate improvement.
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📱 Meta Ads: +48% sales increase & +50% ROAS improvement vs. previous month.
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🌐 Organic Traffic: +120% surge, driving significant sales via SEO.
✅ Want similar results for your business?
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